Stories are at the heart of every business Let us tell the world yours

Flurry of Social Media Success for Mackie’s and Tayport Distillery

by PR Interns

Sunday, December 27th, 2020

How a simple email generated a cool collaboration between great taste award winners thanks to our digital pr experts


A digital pr success post graphic on a collaboration with Mackie's of Scotland and Tayport Distillery

THE POWER of teamwork was shown when Mackie’s of Scotland and Tayport Distillery embarked on a joint endeavour by creating a prize giveaway of their award-winning products.

The collaboration kicked-off when Mackie’s forwarded our Digital PR team a chance email received from Tayport Distillery, with the idea of creating a campaign joining the award-winning Mackie’s Traditional Ice Cream and Tayport Distillery’s Raspberry Liqueur.

Our team got stuck in and delivered the following results:

  • Instagram reach of 2,661
  • Facebook reach of 4,881
  • Interaction from multiple food and lifestyle influencers across Instagram
  • Widespread coverage in specialist food and drink titles and local papers

The joint social campaign generated great interest across Facebook and Instagram throughout the run-up to Christmas, charming followers with the idea of bringing a taste of summer to the cold winter.

A large proportion of social media users took further action in the form of shares, likes, and page visits, and the campaign even drew attention from multiple food and lifestyle influencers.

Our Digital PR team knew this would be the perfect pairing between two hands-on family-run businesses.

Both products have received prestigious Great Taste Awards, with Mackie’s real dairy ice cream hailed by the judges as:

‘Simply delightful. A well-made ice cream that champions the flavour of the cream, is well balanced, fresh, and the simplicity allows the ingredients to be heroed.’

Tayport Distillery also celebrated a prestigious win of three stars and the supreme award of “Golden Fork” in the 2020 Great Taste Awards for the 1992 Raspberry Liqueur, featured in the competition.

A match made in ice cream liqueur heaven! You can view the original press release here.

Are you looking to get your hands on some successful digital PR? Our team of experts are here to help

Getting in touch couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:

    Your Name (required)

    Your Email (required)


    Your Message

    PR Interns

    Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.

    View PR's Profile

    Related Posts

    So how can we help?

    Meet the team

    Meet the team

    Our people

    Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name