TEAM UP WITH DIGITAL PR AND WATCH THE SUCCESS POUR IN

by Katie Hogg

Friday, November 23rd, 2018

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DISCOVER WHY ONLINE BRAND PARTNERSHIPS SHOULD BE YOUR TIPPLE OF CHOICE

 

Digital PR blog post image of a cooled glass of gin and tonic for The Walled Gardens and Luvians competition

Stuck in a bit of a digital rut?  Have your social media numbers become a bit stagnate? Looking to shake things up?

Two words: brand partnerships.

Sound too good to be true? Well, if you read our last blog post on brand partnerships then you know just how successful teaming up online can be for boosting the awareness of your business.


Digital PR helps The Walled Gardens build a brand partnership

 

We decided that it was time to branch out from behind The Walled Gardens’ luxurious walls and team up with some of the locals’ favourite haunts. The digital brand collab with Forgan’s dished up impressive results and helped us hone right in on our target market. 

 


Think of the process as a G&T: unless you have a strong palate, both the gin and the tonic are a bit ‘meh’ on their own. Team them together and add a spring of magic and you have one tasty concoction.

Although a simple analogy, this is exactly what we did on Facebook for The Walled Gardens and Luvians Bottle Shop, and the results were just the tonic they needed.


Gin-erosity Goes a Long Way

Not just advice passed down from your granny, ‘Shy bairns get nowt’ really does ring true. If you don’t ask you won’t get and you never know the opportunities that may present themselves.

It’s easy to think that because a company isn’t in the same sector as you or that ‘times are hard’ that people aren’t willing to lend a hand. If there’s something they can get out of the situation in return then why not ask away?

Despite being a household name in St Andrews in a completely different sector, Luvians agreed to donate a luxury gin set, complete with a book, glasses and tonic, for our Facebook competition.

In return, we tagged the company and boosted the competition online, with a Q&A blog post on The Walled Gardens website showcasing just how much of an established business Luvians is within Fife.

The competition ran for two weeks, producing some refreshing digital stats for The Walled Gardens.


Successful Measures

Over the two week period, the competition reached just under 70,000 people in the Fife area, with 427 people engaging with the two competition posts. From this, Luvians’ and The Walled Gardens’ names were shared 74 times, opening the brands up to new audiences on wider newsfeeds.

 Image of the Facebook competition by The Walled Gardens as part of a Digital PR campaign

During this time, The Walled Gardens also saw its Facebook followers increase by 5% from 601 to 633.  All of this for just a £200 paid promotion.

An infographic of the results for The Walled Gardens' Facebook competition as part of a digital PR campaign


The Perfect Serve

The best thing about this sort of team-up is the length. Short or long, a competition on Facebook can be an instant hit which targets specific demographics.

And with the help of an experienced PR agency, getting bang for your buck while zoning in on the right clientele will be a piece of cake.

So sit back, relax and pour yourself a glass of success.


FIND OUT HOW YOUR BUSINESS COULD BENEFIT FROM A DIGITAL PR BOOST

We’d love the chance to discuss how public relations services could inject life into your business. Give us a call on 0131 561 2244 or take a few seconds to fill and submit the form below and we will get straight back to you:

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Katie Hogg is part of the PR team at Holyrood PR in Scotland

Katie Hogg

Katie Hogg is part of the award-winning PR team at Holyrood PR. She is also a former journalist, most notably with luxury lifestyle magazine, Scottish Field

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