Find out how teaming up over the festive period with Digital PR left The Walled Gardens merry and bright
AS we say goodbye to Christmas for another year, most of us are thinking about how we can start 2019 on a high.
As the old saying goes, ‘good things come in small packages’ – and that is our mantra for 2019. You don’t have to spend a lot of time and money in order to see success. You just need to be savvy and know your audience.
Those who have been following our series of blog posts on The Walled Gardens’ digital success will know just how dram-atic a boost brand partnerships can be for your business online.
To round off 2018, we take a look at the final two competitions that ran over the festive period – one boosted and one promoted – to discover just how impressive Facebook competitions can be when you have a helping hand…
The Proof is in the Pudding
The proof really is in the pudding when it comes to Facebook competitions – and what a delicious haul of engagement we had during the last few months of 2018.
The first competition was with St Andrews Brewing Co. and offered those who entered the chance to win an artisan beer set – a tasty prize on the run-up to Christmas. The second was with The Byre Theatre for two tickets to their annual pantomime.
Laid out over two weeks, the beer competition was set out in two posts with a budget of £50 each. From this, a reach of 60,711 was gained, along with 305 engagements. This proved to be just the tipple Facebook users were looking for.
Although the pantomime competition was much shorter – running for just under a week – it still proved to be successful. Reaching a focused audience of 6,134, 97 engagements were also made. Set out as just one post, this competition showcased how successful simply boosting a post can be instead of created a promoted post via Ads Manager.
The combined results of both competitions are as follows….
Drinking it Up and be Merry
Although both competitions ran for different lengths of time, both were tailored to specific audiences – successfully reaching the right clientele for The Walled Gardens. In addition to reaching over 66,000 individuals in the Fife area, The Walled Gardens’ Facebook page also saw followers increase up 1.1% during the run of competitions.
This proves that, although not everyone who will enter competitions will be interested in the bigger picture, they do help to start the converting process of those who are. From here, you can serve up your new following with refreshing content and while you sit back and watch the engagements pour in.
If your New Year’s Resolution is to boost your digital presence, then make sure you add Facebook competitions to the top off your list. You won’t believe the potential just waiting to be unwrapped.
FIND OUT HOW YOUR BUSINESS COULD BENEFIT FROM A DIGITAL PR BOOST
We’d love the chance to discuss how our public relations services could inject life into your business. Give us a call on 0131 561 2244 or take a few seconds to fill and submit the form below and we will get straight back to you:Contact Form