Stunning digital PR campaign results see website traffic soar along with search engine visibility
MOST PR agencies would smile outwardly but groan inwardly if asked to run a one-off PR campaign to promote industrial site safety handrails.
As subject matter goes it is not the most glamorous, with the client itself admitting its products are “virtually invisible” to most people. However, here at Holyrood PR we don’t see dry subject matter, unpromising material or niche focus limitations – we see stories.
Harnessing our story-spotting and story-telling skills we delivered a campaign which cut through to deliver a host of digital wins for Scottish-based, Kite Group, ensuring its new safety product garnered major interest.
The campaign delivered impressive results for the firm’s all-important website, which included:
- Website Users – UP 19%
- Website New users – UP 17%
- Website Sessions – UP 23%
- Website Page views – UP 19%
- Website Pages/sessions – UP 8%
- 14 organic SEO links from high domain authority sites
We can let you into a secret here – the humble media release which is at the heart of our PR campaigns is not some inky-fingered throwback to the bygone days when print newspapers ruled the roost in the news ecosystem.
Now those same humble media releases are picked up by a host of respected online news sites and shared across social media, messaging apps, news aggregators and more.
Meanwhile, the traditional media has pivoted into the digital age – meaning a mention on the web pages of a highly regarded news source like The Scotsman, The Herald or the BBC delivers significant SEO value, giving our clients a boost in search engines like Google and Bing.
SEE THE STUNNING MEDIA REACH AND COVERAGE DELIVERED FOR KITE GROUP
Delighted Muhannad Sawan, digital marketing manager at Kite Group, who commissioned the PR project, enjoyed these digital results on top of the almost 50 items of media coverage delivered by the campaign.
He said: “I was very satisfied with the campaign influence to our website in terms of awareness and interest.
“Our organic search results have improved and showed different levels of interest during the campaign rollout.”
So how did we deliver these epic results on a modest budget? First and foremost we identified a powerful story line – this was the first major breakthrough in safety handrails since the 1930s. A product which had remained virtually unchanged since Victorian times has now been transformed by laser-cutting technology for the 21st century.
Secondly, we worked with Kite Group to identify the many sectors where its new handrails have a real and valuable application, including rail, utilities, facilities management, petro-chemical, oil & gas, commercial property and more. For each of those sectors we researched and created bespoke media lists.
Then we rolled out the story and accompanying images on a clear timeline, ensuring the story was picked up by the business press and a host of specialist sector media.
Simple? Yes. Easy? Absolutely not. Anybody can promise your business a digital makeover, because anybody can post on Facebook, Twitter, Instagram or TikTok. However, don’t be taken in. Real, long-lasting and serious results like these require genuine story-spotting expertise from bona fide media experts.
For more information about Kite Group, visit https://www.kitegroupltd.com/
Isn’t it time you spoke to award-winning PR experts who can help your business to enjoy impressive results like these?
If we can deliver organic SEO links and web traffic like this for a firm making safety handrails, imagine what we could do for a business like yours?
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