DFDS Seaways Passengers Making Waves For Local Hotel
Wednesday, April 6th, 2011
on behalf of DFDS Norfolkline
DFDS Seaways have recieved some ‘ferry’ good PR Scotland thanks to online coverage on STV Local’s dedicated Edinburgh West page.
The online news site which covers news stories within the Edinburgh West area, has featured news of the increasing number of DFDS Seaways passengers who are coosing to bypass England and head straight to Scotland, providing local Scottish hotesl with an unexpected boost.
Last year over 900 passengers from DFDS Seaways Newcastle to Amsterdam route stayed at the Travelodge hotel in Edinburgh’s West End allowing the hotel to tke advantage of the economic benefits the route brings.
John Crummie, Passenger Director for DFDS Seaways quotes in the article: “We are very pleased to se the valuable contribution the route is making to Scotland’s touriam economy.
“It means that smaller as well as larger businesses can enjoy the benefits of this extra tourism and we are pleased to see that hotels such as Edinburgh’s West End Travelodge are doing well thanks, in part, to the extra business brought in by the route.
“As well as attracting continental travellers the route is also proving popular with Scots passengers using the service to reach a variety of destinations across Europe.”
Michael Johnstone General Manager of the Edinburgh West End hotel quotes in the article: “It is great news that our West End hotel is one of the top choices for DFDS passengers.”
The full article can be read on the STV Local Edinburgh website and was secured as part of a sustained PR campaign carried out by the Holyrood PR.