DFDS Norfolkline Set Sail with Scotland PR Online Coverage
Tuesday, August 10th, 2010
on behalf of DFDS Norfolkline
DFDS Norfolkline’s offer for Scottish veterans to travel for free on their Rosyth to Zeebrugge ferry has been featured on a shipping news website.
Ships Nostalgia – the world’s greatest online community for people worldwide with an interest in ships and shipping – provided a link to more information about the once-in-a-lifetime opportunity.
DFDS Norfolkline – who provide Scotland’s only direct ferry link to Europe – tied in the offer with the 70th anniversary of the Dunkirk evacuations and allowed former servicemen or women to travel with up to three family members and a car to the Belgian port, which is an hour from Dunkirk.
DFDS Norfolkline’s Chris Newey is quoted in the article saying: “These men and woman are heroes, so offering help to get them to Dunkirk to commemorate their fallen comrades is the least we could do.
“It may be that some veterans were planning on travelling to Dunkirk but were put off by the thought of the long drive.”
The full article can be read on Ships Nostalgia website and was secured as part of a succesful PR campaign carried out by the Holyrood Partnership.