Care PR Success for Annual Design Awards
Thursday, July 19th, 2018
on behalf of Blackwood
Recognition of new designs to help those with disabilities becomes media hit with the help of our care PR experts
SCOTLAND’S leading housing and care provider recently awarded its annual accolades to the brightest and best new technologies in its aim to ensure that those with disabilities can life live to the full.
A panel of esteemed judges selected four winners from this year’s entries to The Blackwood Design Awards, which seek to celebrate innovative new gadgets, inventions and concepts to help disabled people live more independently.
Following a final day of judging at The Lighthouse in Glasgow, South Korean company Neofect scored a double win in both ‘Best Aids and Equipment’ and ‘Best Accessible Technology’ categories for its RAPAEL Smart Glove and Smart Pegboard, while ‘Best Collaborative Project by a university or institute of higher learning’ was taken home by the Dementia Services Development Centre at the University of Stirling for Iridis – an app which helps the user to improve living spaces for those with dementia.
‘Best New Concept’ was won by Andrew Taylor, with his specially-designed guidance system for visually impaired athletes.
Former winner Grant Douglas also made a guest address on how his entry – the S’up spoon, which helps people with shaky hands to eat – has seen widespread success following his award win.
We shared the Award round-up story with the press, which scored some fantastic coverage. Some of the highlights included:
- A specialist feature in The Courier’s weekend magazine – YOUR – and online
- Online trade coverage on the Scottish Federation of Housing Associations and feature in weekly newsletter
- Online trade coverage on Thiis magazine
- Total opportunities to see – 75,881
By reaching a variety of media – print, online, trade and specialist – Blackwood is positioned in the public eye as a hugely positive force for good, encouraging innovation and forward-thinking to help those with disabilities live life with as few barriers as possible.
Read the original press release here.
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