Dental PR hits the local headlines as practices begin to reopen

by Emma Lourie

Thursday, August 13th, 2020

Dental PR Experts helped Clyde Munro share the news of their reopening across Scotland

DENTAL PR experts helped spread the news of Scotland’s largest dental group beginning to welcome back patients for routine check-ups as restrictions ease.

Clyde Munro Dental practices have been open for emergency treatments, however, they have resumed routine patient examinations after four months, following the recent announcement from Scotland’s Chief Dental Officer.

Staff have already started working through the backlog of patient appointments which were cancelled or postponed since lockdown began, and began taking bookings for those who are due their regular check-ups.

Highlights included:

  • 45 pieces of media coverage.
  • Over 603,719 opportunities to see across print, online and social platforms.
  • A host of local coverage across all council areas in Scotland

We helped share the story with local titles across Scotland which allowed for great coverage in popular newspapers such as the Inverness Courier, Northern Scot, and Ardrossan and Saltcoats Herald. We also received a host of successful hits across social media platforms and online news outlets from the likes of the Glasgow Evening Times and the Midlothian Advertiser.

Our team of Dental PR experts attracted a variety of audiences by targeting a range of different media outlets. By gaining coverage across Scotland, we were able to spread the good news to existing customers of Clyde Munro, while also engaging non-customers with Clyde Munro’s success.

Read the original story here.

Clyde Munro is an entirely Scottish-based and Scottish-focused dental group, founded by Jim Hall in 2015 with the acquisition of seven practices. Since then, it has enjoyed rapid growth through acquisition.

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Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

Emma Lourie

Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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