Dental delight as the relaunch of two practices receive local coverage
Thursday, July 9th, 2015
on behalf of Project Work and Other Clients
Falkirk based BeDental recently purchased two Edinburgh dental practices in a £1.2million deal and the triumph of their relaunch has created a great deal of media attention.
The procurement of Ocean Drive Dental Practice and Vitaliteeth, both situated in Leith, allow the company to grow and continue to provide first rate dental services. With the Ocean Drive practice providing NHS treatment and Vitaliteeth offering private dental care BeDental caters to around 13,000 patients.
A significant part of the relaunch featured a £200,00 investment in new dental equipment and computer technology. Allowing both practices to offer up to date, high tech dental procedures. As well as medical treatments the practices are offering holistic therapy to help with anxiety about dental procedures.
With help from Scottish PR agency, news of the event saw publication in the Edinburgh Evening News and regional newspaper the Scotsman, both with circulations over 20,000. These well respected publications are widely read in the capital city, perfect for generating business for BeDental.
The relaunch also reached a receptive audience online, with it featuring on business orientated sites such as Daily Business, Lothian Business News and Business Quarterly, a newsletter with an audience of directors and CEO’s. The expansion also featured on Deadline News and the Daily Record, a widely recognised publication.
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Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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