It’s army of 150.000 readers were informed that planning permission has been granted after an exhaustive planning process.
Dublin-based Primark secured a prime site on Princes Street – formerly occupied by Marks and Spencer – in late 2009.
The company then worked with renowned Scottish architects 3DReid to draw up detailed plans to transform the huge site into a fitting venue for a sensitive World Heritage Site.
Part of the process to achieve planning permission inovlved and extensive public consultation exercise.
Holyrood PR, a renowned public relations agency also assisted with stakeholder engagment and worked closely with the media to help Primark maintain a positive public profile throughout the successful planning process.