Delighted Shoppers Learn of Primark Boost in Pages of the City’s Biggest Paper
Friday, August 27th, 2010
on behalf of Primark Edinburgh
It’s army of 150.000 readers were informed that planning permission has been granted after an exhaustive planning process.
Dublin-based Primark secured a prime site on Princes Street – formerly occupied by Marks and Spencer – in late 2009.
The company then worked with renowned Scottish architects 3DReid to draw up detailed plans to transform the huge site into a fitting venue for a sensitive World Heritage Site.
Part of the process to achieve planning permission inovlved and extensive public consultation exercise.
Holyrood PR, a renowned public relations agency also assisted with stakeholder engagment and worked closely with the media to help Primark maintain a positive public profile throughout the successful planning process.