Fiona Deas flies high after being named Scottish Business Woman of the Year
EVEN IN these enlightened times, areas of business can still seem like a man’s world, especially in sectors such as transport.
However, the co-director of the country’s leading courier firm has proven that women are shattering the glass ceiling – and earned huge amounts of positive media coverage in the process.
Fiona Deas scooped the Business Woman of the Year title at The Scottish Women’s Awards 2018.
The entrepreneur, who has been with Eagle Couriers for 21 years, fought off strong competition from some of the country’s most influential and successful women at a glitzy ceremony at the Crowne Plaza Hotel in Glasgow.
News of Fiona’s award win was a major hit with the media. Plus, with features in the business press, national newspapers and even the company’s local title, our Scottish PR experts achieved 15 significant items of coverage surrounding Fiona’s nomination and win.
Highlights included:
- A highly sought-after double page spread within Scotland on Sunday, plus front page coverage
- Prime national print and online features in The National, The Scotsman and Scottish Field
- Local highlights in the West Lothian Courier and The Edinburgh Reporter
- Important trade press coverage on SBNN and Scot Connected
- A reach of nearly half a million (457,715)
But this was no one hit wonder – in fact, an important section of the submission which earned Fiona the title was also PR-focused. We helped pull together a briefing which showed how she had constantly stayed in the headlines, as a positive and aspirational female business role model, talking about a host of subjects.
That is proof positive of the long-term benefits that PR can bring to a business.
Over a decade working with Eagle Couriers we have told hundreds of positive stories about Fiona and her colleagues, strengthening the company’s position as the country’s leading courier firm.
Our Scottish PR agency has helped pushed Eagle Couriers’ name into a multitude of different sectors, targeting specific clientele and future customers.
Follow this link to read the original media release about Fiona’s award success.
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