Business Woman of the Year Soars with Widespread Media Coverage

by Katie Hogg

Tuesday, October 16th, 2018

Fiona Deas flies high after being named Scottish Business Woman of the Year

Courier boss is celebrating after picking up Business Woman of the Year award - Scottish PR

EVEN IN these enlightened times, areas of business can still seem like a man’s world, especially in sectors such as transport.

However, the co-director of the country’s leading courier firm has proven that women are shattering the glass ceiling – and earned huge amounts of positive media coverage in the process.

Fiona Deas scooped the  Business Woman of the Year title at The Scottish Women’s Awards 2018.

The entrepreneur, who has been with Eagle Couriers for 21 years, fought off strong competition from some of the country’s most influential and successful women at a glitzy ceremony at the Crowne Plaza Hotel in Glasgow.

News of Fiona’s award win was a major hit with the media. Plus, with features in the business press, national newspapers and even the company’s local title, our Scottish PR experts achieved 15 significant items of coverage surrounding Fiona’s nomination and win.

Highlights included:

  • A highly sought-after double page spread within Scotland on Sunday, plus front page coverage
  • Prime national print and online features in The National, The Scotsman and Scottish Field
  • Local highlights in the West Lothian Courier and The Edinburgh Reporter
  • Important trade press coverage on SBNN and Scot Connected
  • A reach of nearly half a million (457,715)

But this was no one hit wonder – in fact, an important section of the submission which earned Fiona the title was also PR-focused. We helped pull together a briefing which showed how she had constantly stayed in the headlines, as a positive and aspirational female business role model, talking about a host of subjects.

That is proof positive of the long-term benefits that PR can bring to a business.

Over a decade working with Eagle Couriers we have told hundreds of positive stories about Fiona and her colleagues, strengthening the company’s position as the country’s leading courier firm.

Our Scottish PR agency has helped pushed Eagle Couriers’ name into a multitude of different sectors, targeting specific clientele and future customers.

Follow this link to read the original media release about Fiona’s award success.

Get in touch with our team experienced in delivering high quality Scottish PR services

Don’t you deserve the kind of long-term PR success that can help transform business leaders into outstanding award winners?

If you would like to learn more, simply call us on 0131 561 2244 or take a few seconds to fill and submit the form below and we’ll get straight back to you:

Your Name (required)

Your Email (required)


Your Message

Katie Hogg is part of the PR team at Holyrood PR in Scotland

Katie Hogg

Katie Hogg is part of the award-winning PR team at Holyrood PR. She is also a former journalist, most notably with luxury lifestyle magazine, Scottish Field

View Katie's Profile

Related Posts

So how can we help?

Benefit from business video

Benefit from business video


Find out how affordable video can bring a host of benefits to your business.

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.


Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name