Dazzling PR photos helped jeweller to sparkle in the media
Wednesday, November 12th, 2014
Powerful PR photography is crucial for businesses, with the right images making a dramatic impact on success. As part of our PICTURE PERFECT series of posts, our award winning public relations agency explains how quality pictures drive media coverage, website success and social media buzz.
Gold standard images all part of the PR Service For Scottish Gems Expert
JEWELLER and gemmologist Alistir Wood Tait is known across Scotland and beyond for having a legendary eye for detail.
As a specialist in antiques and fine jewellery, Alistir spends a great deal of time looking through a loupe magnifying eyepiece to establish the quality and authenticity of valuable pieces.
He applied a similar standard of scrutiny to the PR photographs we provided for his Edinburgh business during an incredibly fruitful public relations partnership, with a wide range of pictures bringing extensive media coverage (see the short video, below).
Those colourful and informative newsletters were posted out to Alistir’s loyal army of customers keeping them in touch with all the news and goings-on at the Rose Street jewellery boutique. They also featured stunning close up images of many of the most beautiful pieces he had for sale.
Alistir never ceased to be amazed at how our expert photography helped the media to latch on to the many stories we dug up including:
- A woman whose Eye of Horus design brooch lit up eerily
- A haul of rare Scottish gold nuggets sold to Alistir by a prospecter
- A couple who exchanged wedding bands made of rare Scottish metals.
- A feature about the jeweller’s Ruby coloured vintage Porsche with a GEM registration
That treasure trove of images includes pictures which are now almost a decade old – yet they still deliver substantial website traffic every month – driving value while paying for themselves over and over again.
How can the Holyrood PR PR experts help your business?
We believe that stories at the heart of every business and when they are well told to the right audience they improve the bottom line and make better places to work.
What’s more, every story can be better told with the aid of pictures in an era where the most important communication tools – including social networks – are creating a greater demand for photography than ever before.
For more than a decade we have put photography at the heart of our story telling business and for the past six years we have also offered video services.
As a result we have vast experience, knowledge and a reservoir of insight that forward-thinking businesses recognise and want a part of. If you think your business could benefit from a picture makeover, check out the many hassle free ways to contact us. Alternatively just phone 0131 561 2244 or fill in the simple form below and we’ll get straight back to you.
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