Dark Truths of Black Friday Scammers Amplified by Tech PR experts

by Fraser Clarke

Wednesday, January 10th, 2018

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Tech PR Agency Helps to Spread Experts’ Warning for Online Shoppers About Fake Goods

Kenny MacAskill chair of SAITG told shoppers at The Howgate Shopping Centre about the pitfalls of online shopping thanks to Tech PRAHEAD of Black Friday, Kenny MacAskill, chair of the Scottish Anti-Illicit Trade Group (SAITG) had a stern warning for bargain hunters regarding counterfeit goods – we issued his concern via our tech PR resources.

The former Cabinet Secretary for Justice urged online shoppers to be savvy in their hunt for a bargain and wary of those trying to flog cheap fakes.

On behalf of our client, the Scottish Business Resilience Centre, we organised a stall at the Howgate Shopping Centre in Falkirk, where Kenny was joined by representatives from Police Scotland to speak about the pitfalls of online shopping.

His comments were picked up and syndicated across a range of different titles to ensure his comments reached far and wide.

The event generated an impressive 14 separated cuttings and an impressive 78,278 opportunities to see.

Highlights included:

  • Coverage across the local press titles, including the Midlothian Advertiser and the Galloway Gazette
  • Impressive feature in the Falkirk herald
  • Further articles in local titles such as the Arbroath Herald, The Buteman and the Deeside Piper

 

WANT TO FIND OUT HOW OUR TEAM OF TECH PR EXPERTS IN SCOTLAND COULD HELP YOUR BUSINESS ACHIEVE PR SUCCESS?

The team at Holyrood PR are always on hand to help your business tell its stories to the world. Get in touch with us today by calling us on 0131 561 2244 or by filling in the contact form below:

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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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