Dannii Helps Dolly to Gain PR in Scotland
Thursday, November 26th, 2009
on behalf of DollyLeo
X-Factor inspired story earn DollyLeo media coverage as part of hair and beauty PR campaign
NATURAL beauty news website My Pure quoted DollyLeo Apothecary founder Sadie Jean Sloss when they revealed that pop babe Dannii Minogue was the latest must have look.
The website explained that X factor fans are opting to copy the style of judge Dannii Minogue rather than Cheryl Cole’s less natural look after the Australian star unveiled a more sophisticated style on the reality TV show.
Sadie told My Pure: “But as the show progressed it quickly became obvious that Dannii’s look is a bit more chic and sophisticated and most women over 25 prefer it to Cheryl’s more Barbie doll look.”
The positive article on the influential My Pure beauty news site was delivered as part of dedicated hair and beauty PR campaign.
That was conceived and delivered by the team at award-winning public relations agency, Holyrood PR in Scotland.
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