Crowdfunding is a digital beauty parade for business finance – here’s how we helped a client to smash it

by Scott Douglas

Friday, April 10th, 2020

Scottish startup beat crowdfund targets by 60%, as digital PR campaign delivered exceptional cut through to reach investors

Digital PR success post graphic, ePOS Hybrid

HOW WOULD you feel about taking part in a solo digital pr beauty parade where you asked strangers to judge you on your perceived merits – and to cough up cash if they liked what they saw?

That’s the nail-biting equivalent of what businesses are lining up to participate in, thanks to the digital fundraising process better known as crowdfunding.

A recent crowdfunding success story was our client ePOS Hybrid, whose founders understandably wrestled with questions like: “Will people like us? Can we be successful? How can we ensure we reach our targets? How do we spread the word?”

They needn’t have worried, with the help of our digital PR experts, the firm’s digital fundraiser was a runaway success with results which included:

  • Raising £400,000 – 60% over the £250,000 target
  • Not least because we delivered 51 significant items of media coverage
  • Articles– including multiple digital items – put the crowdfunding story in front of 880,000 people
  • Powerful digital amplification via a flurry of social mentions on popular feeds run by Scottish Financial News, Invest Edinburgh, and Digit
  • Extensive tech coverage online on Digit, Daily Business, and Scottish Business News
  • National media hits in The Scotsman, National and Herald
  • Valuable mentions in multiple email newsletters delivered directly to the inboxes of investors, business influencers and financial decision makers
  • A podcast feature on Startups Magazine, right in the ears of tech investors and other startups and entrepreneurs

Inviting such public scrutiny and judgement might once have seemed alien. Now it is a routine part of the digital business landscape – another change to be chalked up to the internet. Hundreds of thousands of firms – whether well-established or start-ups – have got new products and services off the ground thanks to crowdfunding.

Such digital opportunities may still seem shiny and new. The reality is that while the tools have changed, making it easier for anyone to seek investment, there are some fundamental truths that still apply.

Such as: Before people can invest in you, they still have to know your opportunity even exists. There’s nothing like successful PR for putting a product or service in front of an audience who never previously realised they needed or wanted it.

Our combination of highly influential digital, online, and traditional PR was the best way to spread news of the crowdfunding campaign – while also directing potential investors and supporters straight to the campaign webpage.

Isn’t it time you treated your business to the rocket fuel of digital PR and social media, delivered by award-winning PR experts?

 We’d love to hear about the opportunities and obstacles facing your business – and our friendly and accessible team will be happy to share ways that our PR agency can help.

Your biggest rivals are probably already enjoying the multiple benefits and advantages offered by public relations. The easiest way for you to level up is to work with proven experts like the team at Holyrood PR.

Getting in touch couldn’t be easier. Phone us on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll get straight back to you.

Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

View Scott's Profile

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