Luxury care home scores multiple media mentions for its latest unique activity

Residents took aim as they tried out an exciting new activity at Cramond Residence.

The care home created an opportunity for many of the residents to try something new while creating valuable physical engagement.

When our Scottish PR agency heard about Cramond Residence’s latest archery offering, we knew it was a great opportunity to showcase the amazingly unique, wonderful and out-of-the-ordinary activities that the home organises for its residents.

The archery session had a fantastic turn out and led to a great story, accompanied by some fantastic photos of the residents with bow and arrow in hand. Archery has since become a part of the regular calendar at the care home as Garylee Rushford, one of the home’s Lifestyle Coordinators, looks to keep the residents entertained and engaged throughout the year.

Holyrood PR pitched this story to both local and care specialist titles to reach Cramond Residence’s key target audience. The story gained great traction within these sectors achieving:

• 51,373 opportunities to see
• 6 Items of coverage
• Features on North Edinburgh News, Edinburgh Reporter, Deadline News, The Carer

Holyrood PR liaised with the team at Cramond Residence throughout the whole process, ensuring various key messages were portrayed throughout the writing of the release.

It was important to highlight the amount of work that the dedicated staff at the home put into the fantastic array of carefully executed activities that require enthusiasm and a vivid imagination. 

The coverage achieved showcases the devotion of the home’s staff who ensure a great experience for all the residents, cementing Cramond Residence’s title as a luxury five-star care home.

Read the full story:

Pensioners take aim during Edinburgh home’s new activity

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