Craft Distillers Raise A Glass To Increased Publicity
Thursday, October 29th, 2015
on behalf of Invest In Perth
First Ever Craft Distillers Conference Toasts Quality Coverage
On the 5th -6th October Perthshire was home to the UK’s first national conference for craft distilleries thanks in part to the work of Invest in Perth. This important trade event is expected to boost the food and drink sector both locally and within Scotland.
The two day conference brought together distillers, suppliers and enthusiasts as well as featuring talks and workshops from key industry figures and academics. The hope is to promote engagement between industry and academia encouraging innovation and collaboration.
We were able to secure quality local coverage in the Perthshire edition of the hugely respected Courier, who secured a page lead, building anticipation in the run up to the event.
Ensuring the story reached the broadest possible audience, we packaged the story together for influential Conference, Food and Drink and Hospitality trade publications, including the likes of Food and Beverage News and ITCM, as well as Scotland of Food and Drink.
It has also gained interest from the business magazine Travel and Tour
World and industry site Interface. This in turn will help one of Invest in Perth’s key aims of encouraging business within Scotland and raising awareness through trade coverage.
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Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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