Dental delight as the relaunch of two practices receives widespread coverage

by Chris Fairbairn

Thursday, July 9th, 2015

Dental clinic receives coverage to smile about from Hair and Beauty PR

Vitaliteeth enjoys an impressive haul of coverage with Hair and Beauty PR

FALKIRK based BeDental recently purchased two Edinburgh dental practices in a £1.2million deal and the triumph of their relaunch has created a great deal of media attention.

The procurement of Ocean Drive Dental Practice and Vitaliteeth, both situated in Leith, allow the company to grow and continue to provide first-rate dental services. With the Ocean Drive practice providing NHS treatment and Vitaliteeth offering private dental care, BeDental caters to around 13,000 patients – find more at

A significant part of the relaunch featured a £200,000 investment in new dental equipment and computer technology. Allowing both practices to offer up to date, high tech dental procedures. As well as medical treatments the practices are offering holistic therapy to help with anxiety about dental procedures.

With help from our hair and beauty pr experts, news of the relaunch gained significant print and online media coverage, including:

  • Prime regional and local coverage in titles such as Edinburgh Evening News and The Falkirk Herald
  • Widespread national coverage in the Daily Record and The Scotsman
  • Well-positioned pieces in trade titles such as The Dentist, Scottish Dental magazine and Cosmetic Dentistry Guide
  • Coverage in business media including Scottish Business News Network, Daily Business, Scottish Financial News and BQ Live
  • A total of 12 media hits
  • Audience reach of 889,557

The widespread coverage for the practice’s successful expansion helped to raise its profile amongst customers and other businesses in the industry as well as shine a spotlight on the firm’s dedication to high-quality expertise and continuous improvement of services.

Read the original press release here.


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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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