Big Hotel Buys, Hope runs for charity, U.S. Kids golf swing to media | August 2017 | Holyrood PR TV
Monday, August 21st, 2017
Get coverage like these businesses in our PR Video
Following last month’s opening of its first establishment in Scotland – the Leonardo Royal Hotel Edinburgh – the Leonardo Hotels group has now purchased all five Portland Hotels, adding further locations across the capital, Glasgow, Aberdeen and Perth to its portfolio.
The story proved a huge hit with national, business and travel media when it was unveiled by our Edinburgh PR agency.
As Scottish media experts, we knew this major announcement would appeal to a wide audience across a variety of sectors, so we pushed a carefully crafted news release out as far as possible to maximise coverage.
This year’s 10th annual U.S. Kids Golf European Championship showcased, once more, the incredible skill and courage of 670 young golfers from across the globe in their quest to reach the top.
Getting the chance to work with this amazing tournament for another year, we took the opportunity to showcase what we love doing and boost the profile of the brand and what makes it great in the process.
Implementing a multi-faceted approach we produced another bag full of coverage to get the word out there on Facebook with a stream of user-generated video content, local television broadcaster STV and nationally on the BBC.
In the last episode of Holyrood PR TV, we told the story of Hope Gilmour, who was born with no hips and told there was a slim chance she would never walk. But has undertaken an incredible feat to defy the odds, by completing her first 5km fun run, to raise money for the Edinburgh Children’s Hospital Charity that supported her and her family though multiple hospital visits.
To follow up on Hope’s success on the day, our PR experts sent our PR video team to capture highlights in an inspiring video along with eye-catching PR photography to continue the growing numbers of media coverage for Edinburgh Children’s Hospital Charity.
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We’re always happy to talk to new business and see how we can turn your stories into great media coverage. If you would like to see your business in the headlines like the clients in this month’s HPR TV, or if you’d like to harness the power of video to tell your story get in touch with our PR video team by filling out the form below or call us on 0131 561 2244.
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