Corporate Clothing Headlines Create New Scottish PR Success For NKD

by Holyrood PR

Tuesday, August 18th, 2009

Company Clothing headlines highlighted by Holyrood PR PR in ScotlandStaff at bespoke corporate uniform manufacturer NKD Clothing have been clebrating after being featured in one of the UK’S leading clothing industry magazines.

Company Clothing ran a feature about how NKD Clothing had provided uniforms for a new Edinburgh restaurant 21212 – the latest venture from acclaimed chef Paul Kitching.

Michelin-starred chef Paul and his partner Katie O’Brien wanted a look which would set them apart from other high-end restaurants and sourced a traditional artist’s smock as the basis for the image they wanted to achieve. The proviso was to create a uniformed approach in all staff being the same and one fluid team front and back of house.

Jill Robertson, design manager with NKD Clothing, told the magazine “The restaurant concept itself is contemporary and really unique and that allowed us to be more creative in our designs because they were open to new ideas.

“We feel it will make a real statement of individuality. Often the staff clothing in top end restaurants can be fairly predictable and that is certainly not the case at 21212.”

NKD clothing receives a high media profile and positive press headlines thanks to a dedicated Scottish PR strategy by the Holyrood PR – Edinburgh’s PR experts.


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