Consumer PR team help Highland based TEFL firm take the media by storm

Ownership Associates Media Coverage

Couple who set up business in shed achieve national media success thanks to public relations experts

OUR TEAM helped internationally recognised languages firm, the TEFL Org, share its move to employee ownership, securing wide ranging, influential coverage across a range of sectors.

Following a detailed interview with the founders of TEFL Org, we drafted a media release, obtaining quotes from the third parties who advised on the deal, including our client, Ownership Associates, and issued to press.

Impressive results included:

Despite the obvious angle of a successful business adopting employee ownership; our consumer PR team looked beyond this and drew out interesting anecdotes which strengthened the release.

Details such as how TEFL Org started from a back garden shed in the middle of the 2008 financial crash to becoming the world’s leading TEFL provider with a yearly revenue of £4.8m proved to be the backbone of the story.

With this information, we tailored our media pitch to business, national, regional and local press in order to secure maximum coverage across all mediums.

Accompanying quotes and cooperation from the founder of Ownership Associates, Carole Leslie, and the release became a massive success across the country for the Inverness-based languages firm.

Being a world leader in its marketplace, TEFL Org stands as a stellar example for other companies which might wish to pursue employee ownership. We made sure our story highlighted the growing popularity of the success model in Scotland and the benefits it can yield for companies.

Read the original press release here.

Find out more about Ownership Associates here.

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