Couple who set up business in shed achieve national media success thanks to public relations experts
OUR TEAM helped internationally recognised languages firm, the TEFL Org, share its move to employee ownership, securing wide ranging, influential coverage across a range of sectors.
Following a detailed interview with the founders of TEFL Org, we drafted a media release, obtaining quotes from the third parties who advised on the deal, including our client, Ownership Associates, and issued to press.
Impressive results included:
- 25 items of coverage across print, online and social media, generating over 820,000 opportunities to see.
- National coverage in The Times, The Scotsman, The National and The Herald.
- Regional coverage local to the TEFL org headquarters in The Press and Journal (Highlands), The Inverness Courier and The Ross-shire Journal.
- Business coverage in Daily Business, Insider.co.uk, and Scottish Financial News.
Despite the obvious angle of a successful business adopting employee ownership; our consumer PR team looked beyond this and drew out interesting anecdotes which strengthened the release.
Details such as how TEFL Org started from a back garden shed in the middle of the 2008 financial crash to becoming the world’s leading TEFL provider with a yearly revenue of £4.8m proved to be the backbone of the story.
With this information, we tailored our media pitch to business, national, regional and local press in order to secure maximum coverage across all mediums.
Accompanying quotes and cooperation from the founder of Ownership Associates, Carole Leslie, and the release became a massive success across the country for the Inverness-based languages firm.
Being a world leader in its marketplace, TEFL Org stands as a stellar example for other companies which might wish to pursue employee ownership. We made sure our story highlighted the growing popularity of the success model in Scotland and the benefits it can yield for companies.
Read the original press release here.
Find out more about Ownership Associates here.
Isn’t it time your business got the kind of TLC it deserves from skilled consumer PR experts?
We’d love to hear about the opportunities or obstacles facing your business and share tips and ideas on how public relations can make a huge and positive difference.
We’re a friendly and helpful bunch and getting in touch with us couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form, below, and we’ll get straight back to you.
Contact Form
