Ownership Associates achieve a spate of valued media coverage thanks to consumer PR experts in Edinburgh
A COMPANY dedicated to raising awareness and transitioning businesses to employee ownership has enjoyed a month of sustained and targeted press coverage due to the expertise of our consumer PR experts.
Working with the firm’s founder, Carole Leslie, as well as collaborating with an employee-owned business and two of Scotland’s renowned national newspapers; our PR team generated an estimated audience reach of more than 550,000 through PR activities.
Highlights of the month included:
- 14 items of coverage
- More than 555,000 opportunities to see across print, online, and social media
- Op-ed in The Scotsman, and contribution to The Herald’s business editor’s feature
- Coverage across print, online, and social media
- Our Consumer PR team collaborated with Lindsays Solicitors to draft a press release on employee-owned businesses for Employee Ownership [EO] Day, in which a quote from Ownership Associates’ founder Carole Leslie was featured
Our Consumer PR team collaborated with Lindsays Solicitors to draft a press release on employee-owned businesses for Employee Ownership [EO] Day, in which a quote from Ownership Associates’ founder Carole Leslie was featured.
The press release created publication opportunities in which Ownership Associates was prominently featured achieving coverage across a number of national, business and trade titles.
The EO Day article spurred an opportunity for Carole to appear in The Herald’s business editor’s feature focussing on employee ownership and its rise within Scotland.
Our consumer PR experts reviewed the questions sent by the business editor, and drafted responses which appeared in his article. The copy featured in print, online and social media.
Another impressive item of coverage came in the form of an op-ed release for The Scotsman. Our PR team drafted a 550 word release on behalf of Carole stating the benefits employee ownership can have on society and business. The article featured in the Scotland on Sunday’s Another Voices column.
The content drafted by our consumer PR team turned the spotlight on Ownership Associates and its founder, and highlighted the benefits employee ownership in what was a productive month of unique and specialised coverage.
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