Public relations agency’s rapid response on ownership handover helped Ayrshire tech group hit national news

Our client Ownership Associates briefed our Consumer PR experts on the story of Microtech Group and its transition to employee ownership. The team were quick to react and got the story of the Ayrshire company’s succession plan to the media within hours.

The efficient response from our team helped achieve these impressive results:

• 26 Items of coverage
• 454,966 Opportunities to see
• Coverage in National, Specialist and Business media
• Highlights include The National, The Heard and The Scotsman

After an interview with the current company director Chris McMail, our team drafted a release which in turn reached a huge audience.

Coverage across national, specialist and business media allowed for the story to reach business owners, highlighting the growing popularity of the succession model.

The story helped build awareness of the Ownership Associates and its expertise in assisting businesses in transiting to employee ownership.

Read the full media release here.

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