SCOTTISH CAMPERVAN FIRM SECURES LOO-DICROUS COVERAGE THANKS TO CONSUMER PR EXPERTS
BESPOKE campervan converters, Jerba Campervans, secured impressive media coverage after revealing they had received a 100% increase in demand for models with permanent, inbuilt toilets following the increasing popularity of staycations.
With the help of our consumer PR team, Jerba managed to secure national and regional coverage, boosting its profile across Scotland.
Our team delivered the following results:
- 7 items of coverage, with 425,772 opportunities to see
- Prominent national coverage in The Scotsman
- Regional coverage in the Edinburgh Evening News
Following a meeting with Jerba, our consumer PR team learned about the increase in orders and immediately set about drafting an intriguing press release.
From the outset our PR experts knew this story would rely upon statistics, and so our team made a specific point to our client to provide these statistics which would no doubt appeal to the business press.
The rise in inbuilt toilet requests comes in addition to the firm receiving a record number of orders in 2020, giving the firm guaranteed work until February 2022.
The national and regional coverage we secured ensures Jerba’s business is on the radar of potential customers as the staycation trend continues to gain traction for 2021.
You can read the original story here.
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