Scottish PR team help share Director’s plans to step back from business
When award-winning East Lothian Director, Simon Poole, decided to take a step back from his employee-owned business, Jerba Campervans, he called on the help of Holyrood PR.
Based in North Berwick, the campervan firm had some exciting news to share and Holyrood PR couldn’t wait to spread the word to the world.
Simon was looking for a new Managing Director amid plans to step back into a chairman role as he looks towards retirement.
Our consumer PR experts drafted a release ensuring it featured all the key points. Not only did we want to showcase Jerba Campervans as the fast-paced, employee-focused company that it is, but we also wanted to highlight this incredible opportunity to potential candidates.
We carefully selected a list of media contacts to send the piece to and tailored our pitch to suit each publication. After an initial release, we pushed the story again, dealing with press enquires and pushing the story to gain coverage in key titles.
The efforts didn’t go unnoticed:
- 649, 190 opportunities to see
- 14 items of coverage across online, print and social media.
- Featured in Edinburgh Evening News, Insider, Caravan Times, East Lothian Courier and The Scotsman.
By garnering strong coverage across a range of publications, we were able to ensure regional, national, business and trade media all featured the exciting story.
By achieving these results, we placed Jerba Campervans in front of more than half a million people, highlighting Jerba’s ongoing success and hopefully attracting the company’s future MD.
Read the full story here:
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