Clyde Munro fills a gap for Scottish Water

by Catriona Conway-Mortimer

Friday, November 15th, 2019

Scottish Water and Clyde Munro joined forces at Glasgow Primary School to ensure no Halloween sugar rushes made impressions on youngsters’ teeth

Scottish Water and Clyde Munro Dental Group hit by media wave in response to their National Brush Day success. Story told by Public Sector PR experts.

TO MARK National Brush Day (November 1st), Scottish Water recruited dental group Clyde Munro to help teach four and five-year-old pupils from Annette Street Primary School about dental health and the importance of saving water.

National Brush Day is specifically timed to be the following day from Halloween and its sugary treats by reinforcing the importance of children’s oral health and promoting good teeth-brushing habits.

The masterful plan of bringing together two clients on National Brush Day is a testament of the innovative and cunning team of PR experts at Holyrood PR.

The children of Glasgow’s Govanhill enjoyed an afternoon of fun as they learnt about how best to look after their teeth thanks to Clyde Munro, as demonstrated with giant toothbrushes and teeth.

Through Scottish Water, the youngsters were also taught about the importance of saving water by turning off the tap while they brush.

The children also learnt a valuable lesson on the impact that sugary snacks and drinks have on their teeth to entice more young people to harness the beautiful-tasting Scottish water available straight from the tap.

The event also marked the celebration of Scottish tap water becoming the first in the world to gain international approval for keeping teeth healthy.

Scottish Water received the official stamp of approval by the Oral Health Foundation after submitting scientific evidence that its tap water contains no sugar and promotes healthy teeth and gums.

The joint effort from Scottish Water and Clyde Munro in marking National Brush Day sparked a whole host of media interest from a wide range of platforms. Some of the highlights included:

  • A segment on BBC Radio Scotland on the John Beattie Show where Scottish Water’s Ruariadh MacGregor spoke about their Oral Health Foundation Accreditation
  • Over 20 pieces of coverage across national and regional publications, both online and print
  • Vast reaching social media coverage, including Scottish Water video posts with over 1500 views
  • Overall the story had the potential of reaching over 350,000 people

You can read the original story in full here

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

Private: Catriona Conway-Mortimer

Catriona Conway-Mortimer is part of the award-winning PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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