Scottish PR experts procure top coverage for major new framework

A NEW, £100m framework offering work opportunities to accelerate Scotland’s housing sector towards ambitious climate targets has achieved major media coverage.

The framework was announced by The Scottish Procurement Alliance (SPA), which collaborated with experts at Holyrood PR to help spread awareness of the contracts bonanza among suppliers across Scotland.

Known as the Refurbishment and Modernisation framework (RM3), SPA invited businesses across Scotland to apply for lucrative work which would be of huge benefit to the country and to local economies.

Our team of PR experts put their heads together to come up with a plan to spread the word, which resulted in

• 34 items of coverage across a wide range of media
• 4,863,238 opportunities to see.
• Features in titles such as: The Daily Record, MSN UK, Inside Housing, Building Design & Construction Magazine, Construction Index and much more.

To make sure SPA’s framework got the best coverage possible our team highlighted key industry publications with a readership that would be interested in the framework.

Our team tailored the release to specific geographical areas to catch the eyes of regional journalists who ran with the story.

The releases raised awareness within the construction industry of the major opportunity available for them and gained widespread positive coverage.

To find out more about The Scottish Procurement Alliance, visit: https://www.scottishprocurement.scot/

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