Classy New Chassis for L-Driver Test and Safety Guide

by Scott Douglas

Thursday, June 4th, 2015

Rookie racing driver Chrisite Doran is ambassador for new look Good Egg Driving site

Good Egg road safety initiative uses the PR services of Holyrood PR to promote its work, involving young racing driver, Christie DoranA VITAL free resource which has helped thousands of new motorists to earn their driving licences then steer clear of trouble has undergone a massive revamp.

The respected Good Egg Drivers initiative has overhauled its online resources for L-Plate drivers and anxious parents, making it easier to get helpful advice on earning a driving licence – then keeping it.

Delighted chief executive Jan James unveiled the new website, www.goodeggdrivers.com and said: “High numbers of responsible young drivers have already thanked us for the help we’ve given them.

“Now we’ve made it even easier for 17-year-olds to get step-by-step guidance through every stage of the process, from applying for a provisional to making sure they don’t lose their driving licence within weeks or months of finally getting it.

“We’ve also taken a number of our separate websites and combined them into one powerful and free resource which is also of huge help to both parents and driving instructors.”

Good Egg Safety is headquartered in Edinburgh, Scotland and its Good Egg Drivers campaign, aimed at 17-year-olds, has been a success across the UK, with backing from Arnold Clark motor group.Good Egg road safety initiative uses the PR services of Holyrood PR to promote its work, involving young racing driver, Christie Doran, who gives advice to 17 year olds

After months of planning it has now made its new website live, incorporating previously separate sites – one for parents and another on the disastrous consequences of driving while under the influence of drugs or alcohol.

However, the main aim of the new site is to put at front and centre a simple, seven stage process – applying for a provisional; choosing an instructor; the theory test; the practical test; your first car; getting insured; keeping your licence.

Each section is packed with downloadable guides and resources, which consistently reinforce the principles of safe and responsible driving.

Jan James added: “There is no lecturing involved. The entire point of the site is to recognise the excitement in both learning to drive and having the freedom to use a car.

“However, there is an underlying message throughout our resources that driving is a privilege that comes with a lot of responsibility, particularly to behave safely. It’s an approach that works and gets through.

“Similarly our resources for parents give practical advice on how they can be involved positively in the whole experience, without becoming a back seat driver.”

Good Egg road safety initiative uses the PR services of Holyrood PR to promote its work, involving young racing driver, Christie DoranChristie Doran, 20, Scottish Sun Rookie Racer is also an ambassador for Good Egg Drivers, said she expects the new website to be a huge hit with young drivers.

She added: “My work with Good Egg Drivers involves regularly going into schools and colleges to speak with 17 and 18-year-olds. They want clear help and advice.

“That is what the new website delivers and it informs them in a way that young people can relate to.

“I am doing everything I can to promote Good Egg Drivers and get them to visit the website. I have no doubt that it will make better, safer drivers.”

The revamp of the Good Egg Drivers resource is the latest element of a £500,000 investment in the campaign since it was created four years ago.

Road safety experts welcomed the launch of the new look online resource for young drivers, urging teens and parents alike to check out the free service.

Honor Byford, Chairwoman of Road Safety GB, said: “Parents, grandparents and carers all want to ensure their children’s safety, including when they are travelling in a car and later when they want to learn to drive themselves.

“The Good Egg guides and their website provide clear, simple and usable information that helps you do just that. Their no-nonsense, practical approach is just what we need to find out what to do and how to do it.

With so much information and mixed messages flying around nowadays it is refreshing and reassuring to find such a sensible, helpful source of clear, reliable information. Thank you Good Egg!”

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Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

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