Classic Homes Get Structurally Sound Press Coverage

by Chris Fairbairn

Thursday, December 1st, 2016

PROPERTY PR experts help shine a light on Gilson Gray Homes For Sale

Polwarth Terrace Gilson Gray CoverageAspirational properties have long been a feature in our national newspapers. That’s because huge swathes of readers enjoy reading about desirable homes and picturing their own future in such a home.
For property sellers, gaining an editorial feature is a boost to the prospects of a sale, helps client relations and establishes the brand.
So when we were presented with two stunning and classic Edinburgh homes, from our client Gilson Gray, we pitched both to the press, resulting in some exceptional results.
Our two property features, for a three storey villa in Polwarth and a rare Morningside upper villa both achieved some landmark items of national coverage:
  • Craiglea Drive Morningside was featured in The Herald and The Daily Express
  • Polwarth Terrace property featured with an exclusive interview in The Sunday Post and a feature in The Daily Express
  • Combined, the properties reached a staggering potential audience of more than 280,000
While newspaper advertising for properties is so prevalent, the equivalent advertising space would have cost in the region of £21,500, while the articles remained engaging, interesting and readable.

Looking to engage with a team that understands Property PR?

 We’re helping Gilson Gray increase its brand awareness and reach new clients across the country.
If you too would like your stories told to the right audience, resulting in a boost to your bottom line along with a surge in workplace morale, take the first step – simply by getting in touch with our team on 0131 561 2244 or by using the handy form below:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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