Charity PR experts help walking charity cover miles of coverage
Charity PR experts at Holyrood PR helped Scotland’s walking charity Paths for All share the inspirational stories of three individuals, attracting national media attention.
The walking stories of three members of the public were shared with the media to amplify the news and awareness of the positive benefits of the chairty’s health walks – of which there are hundreds across the country.
Paths for All tasked us with sharing the news of the restart of their health walks after lockdown highlighting walks that take place every week in a bid to get Scots involved in the walks and enjoying the outdoors whilst reaping the mental, physical and social benefits.
Our Charity PR experts Hopped on board to help spread the word generating fantastic results:
• 7 Items of coverage Across Online and Print Publications
• 196,830 Opportunities to see across National, Regional and Local media
• Highlights include: The Sunday Post, Sterling Observer & Shopper and Charity Today
Our team reached out to three members of the group, Ian Kelly, Helen and Annmarie Kirkland to find out more about the advantages of partaking in the walks.
We put the story in front of a prime audience by securing an exclusive with The Sunday Post which was used online and in print. The exclusive secured brilliant pictures and a shared important key message that they charity is aiming to achieve. After this went live, we pushed the release out further to national, regional and specialist publications.
The campaign not only placed Paths for All in publications across the country and announced the restart of its health walks but also highlights through real life stories, the key values and messages the charity is championing.
Read the original release here.
For more information on Paths for All, visit: https://www.pathsforall.org.uk
Think you could benefit from a charity PR boost? Our team of experts are here to help.
Getting in touch with our team of charity PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our charity PR team will get straight back to you:Contact Form