THE world’s first operating room set up in a refugee camp, made its way through national and international headlines after being told by an expert charity PR team.
Kids Operating Room shipped and delivered more than 3,000 components to Kakuma, a Kenyan refugee camp, which is set to care for up to 1,000 children a year.
As one of the first bespoke operating rooms installed in a refugee camp the impact is
Our charity PR team brought in the following highlights:
- 26 items of coverage
- 7,641,813 opportunities to see
- Impressive National coverage in The Irish News, The Scotsman, STV, The National, The Independent, The Herald and The Sunday Post
- Regional coverage across the UK, including, The Press and Journal, The Courier, Evening Express, Edinburgh Evening News, Shropshire Star, West Midlands Express and Star and The Edinburgh Reporter
- Specialist coverage in Charity Today and Health Estate Journal
As a charity funded by grants and donations, this sort of extensive coverage is extremely valuable to Kids OR as it raises its profile on an international level, putting its hard work in front of key investors and donators.
As this story was sharing such a key milestone it was important to get as wide coverage as possible, while hitting the key Scottish papers to promote the Scottish charity.
Meanwhile targeting trade outlets stamps Kids OR as a frontline performer in its sector, publishing its astounding achievements in front of charity and healthcare press.
You can read the original release here.
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