Charity PR experts secure miles of coverage for Scottish charity
Charity PR experts at Holyrood PR helped walking charity, Paths for All, showcase powerful stories and portraits of avid walkers from across Scotland.
Humans of the Walk was an online exhibition featuring inspiring stories of nine walking champions and their experience of how walking has had a positive impact on their lives.
Our team of charity PR experts contacted each person featuring in the campaign and interviewed them about their walking story ahead of writing individual media releases.
We drafted the releases and issued to tailored press across local, regional, national and charity publications.
Our team of charity PR experts helped secure the following highlights:
- 31 items of coverage across print, digital and social media
- 560,485 opportunities to see
- Featured across local, regional and national publications
- Highlights include Edinburgh Evening News, Stirling Observer & Shopper, The Courier, Inverness Courier and Alloa Hillfoots Advertiser
We loved hearing the participant’s inspirational stories and the personal impact that walking had on their mental and physical health as well as their social wellbeing.
We shared the touching stories with the public to highlight how walking can save peoples lives and change them positively. We issued the releases alongside colourful professional photography.
The campaign was strategically timed to align with COP26, helping to mark the wider environmental impact walking has.
The releases secured coverage in key media across the country for Paths for All as well as showcase some inspirational stories of how walking helped save these inspirational people’s lives.
To find more about the Humans of the Walk, read here.
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