Charity PR Experts Tell Of Motocyclist Visit To Edinburgh Children's Hospital

by Alicia Simpson

Saturday, December 10th, 2016

Charity PR expert tells of motorcyclist Christmas visit to Royal Hospital for Sick Children

YOUNG patients at the Royal Hospital for Sick Children received a visit this week from two groups of motorcyclists, who donated over £2,000 worth of gifts to gear them up for Christmas.

The Edinburgh & District Advanced Motorcyclists (EDAM) and the Peebles Motorcycle Clan (PMC) joined forces to make a 55 strong ride to the Edinburgh hospital for their annual Xmas Toy and Santa Run, in conjunction with the Sick Kids Friends Foundation.

The two groups joined together to collect gift items from local businesses and from around their community, which included some sizeable donations from Tesco and Virgin Money Lounge, totting up to a total of over £2K.

Some of the highlights were a 40” widescreen TV and an Xbox, which can be used to keep children entertained on the wards, and as well as selection boxes and gift cards, all of which have been carefully selected to be suited to patients of all ages.

Stuart Richardson, of EDAM, said: “We started the Xmas Toy and Santa Run to the Sick Kids in 2013, and have done it every year since along with a run at Easter. We were inspired by previous Xmas Toy and Santa Runs that we had seen in Dumfries and Galloway and Glasgow, and we wanted to start our own as there wasn’t one taking place in Edinburgh.

“This year, it was fantastic to have the support of the Peebles Motorcycle Clan, as they, their family, friends and local community rallied round for donations, which really brought it home and allowed us to give the kids some very special gifts. The event is open to everyone on two wheels so it was great to also see other groups and individuals support it.”

This is the first year that the Peebles Motorcycle Clan has teamed up with EDAM to be involved in the Xmas Toy and Santa Run. Gary Blair, of the PMC, spoke of what inspired them to play their part.

He said: “The son of one of our members was really interested in the club and our bikes. He was ill and spent time in the Sick Kids, and his friends and family did a ride from Gretna Green to Stonehaven (Cycle for Sam) to raise funds for a brain tumour charity.

“Unfortunately, he sadly passed away in July of this year, and we wanted to give something back to the hospital for all that they did for the young lad, so we partnered up with EDAM.

“This year’s Santa Run was a fantastic success, and we want to say a big thank you to all the motorcyclists who took part, as well as their generous friends, families and work colleagues for helping make this happen.”

The Sick Kids Friends Foundation supports and complements the work of the Royal Hospital for Sick Children.

Vicki Watson, Community Fundraiser at the Sick Kids Friends Foundation, said: “We try our very hardest to ensure that all the children are home for Christmas, but unfortunately some do require an in hospital stay.

“For these patients, we are incredibly grateful to the motorcyclists for their generosity year on year.  Being able to see their faces light up when they receive their gifts and see all of the bikes always makes it a Christmas to remember.

“We exist to ensure children and young people’s lives are less interrupted by illness; they are less scared of hospital and have a more positive experience, and it is with the help of activities like this that we are able to do this.”

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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