Scotland’s national walking charity wins over the media with junior Eco-champion
Charity PR experts helped share the impressive work of Oxgang Primary School pupil, Dylan Campbell in the local community.
Paths For All recognised Dylan’s work with a £500 voucher to and applauded his passion for the environment. Dylan received the award for keeping his community litter-free as a part of the charity’s “Spring Path Days” campaign.
Impressive results include:
- 8 items of coverage across online and social media
- 1,294,979 opportunities to see
- National, Regional, Local and Specialist coverage
- Featured in STV News, Edinburgh Evening News, Kirkintilloch Herald and Charity Today
The releases were issued to a wide range of news outlets, including national, regional, local and specialist media ensuring a host of coverage across Paths for All key target media titles.
The regional coverage we achieved is hugely important for Paths for All to engage with local communities and develop a key part of their campaign, inspiring a sense of community belonging through encouraging people to explore local walking routes.
The specialist coverage across print and online ensured Paths for All’s important key message- to get people walking everywhere, every day was highlighted by sharing positive success stories.
In addition, it showcased a wonderful story of a youngster who truly cared for his local community and area and encourages the readers to get involved in with the initiative.
The team at Holyrood PR were delighted with the success. You can read the article here.
For more information on Paths for All, visit: https://www.pathsforall.org.uk
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