Charity PR photography

Scotland’s walking champions stride towards media success

Paths for All Media Coverage

Scotland’s walking champions stride towards media success

Paths for All Media Coverage

Volunteer award winners hit headlines with impressive coverage, thanks to charity PR experts

SCOTTISH walking charity, Paths for All, held its annual Volunteer Awards and the charity PR experts at Holyrood PR helped tell the stories of 11 amazing winners.

Paths for All’s mission is to get people in Scotland walking. Each year, the charity makes a special recognition to those who go above and beyond to help get their local community to lead happier and healthier lives.

Our charity PR team was tasked with turning these winning entries into inspiring media-friendly stories to drive maximum awareness and celebration.

We reached out to each participant individually, resulting in 11 brilliant individual story packages tailored to a broad range of media.

Highlights included:

  • Each of the 11 stories delivered positive and inspiring local media coverage  
  • 55 items of coverage across print, digital and social media
  • 1,164,505 opportunities to see
  • Featured across local, regional, national publications
  • Exciting regional coverage in Edinburgh Evening News, P&J, Glasgow Evening Times, The Courier, East Lothian Courier and Aberdeen Evening Express
  • Media coverage that acted as a catalyst for widespread social media sharing and interaction

After drafting the individual releases, we targeted publications in media across local, regional, national and industry specific publications – tailoring our pitch each time to highlight the benefits the story could offer each media outlet.

Our team also drafted a national release, bringing awareness to the online awards ceremony which was held to honour the winners. 

The coverage gained from the releases not only put Paths for All in key media across the country but gave the volunteers a chance to be recognised in a meaningful way for their hard efforts.

Find more about the Paths for All Volunteer Awards here

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