PR in Scotland for the UK’s toughest charity event.

The Edinburgh Reporter featured pictures from this year’s RBS Caledonian Challenge which saw over 800 outdoor enthusiasts take to the Scottish Highlands in an effort to raise funds for the Scottish Community Foundation.

The 54-mile trek over Scotland’s stunning West Highland Way challenged participants to the extremes in a walk expected to be completed in just 24 hours. 

Funds raised-which will be revealed in July-will help fund projects that range from youth theatres to elderly support groups, drugs advice services to healthy eating initiatives.

The Caledonian Challenge was founded by two Scots, Angus MacDonald and Alex Blyth, in 1996. Inspired by a walking event in Hong Kong, they wanted to bring a similar challenge to Scotland’s rugged and beautiful West Highland region.

Since 1997, the Caledonian Challenge has raised a total of more than £11m for the Foundation, helping fund projects that range from youth theatres to elderly support groups, drugs advice services to healthy eating initiatives

Hailed as the ‘Walk of your life’ it is a spectacular outdoor adventure and a satisfying physical challenge that requires months of training and team building to undertake, but one that provides participants with a once-in-a-lifetime sense of accomplishment and pride upon completion.

The full coverage can be viewed on the Edinburgh Reporter website and was secured on behalf of the RBS Caledonian Challenge thanks to Holyrood PR.