Celebrity Dentist All Smiles With Pioneering New UK Treatment

by Laura Berry

Wednesday, August 24th, 2011

Lubiju PR Scotland, Daily RecordLubiju cosmetic dental clinic braces itself for PR Scotland which is definitely worth smiling about with health and beauty headlines in the Daily Record.

Dr Biju Krishnan founder of the Lubiju clinic in Edinburgh’s Commercial Quay as well as London’s Harley Street has pioneered a new adult teeth straightening treatment, which is the forst of its kind to be dedicated to clinics in the UK. 

The C-FAST (Cosmetically Focused Adult Straight Teeth) treatment uses virtually invisible braces created with tooth coloured brackets and wires, to gently align and straighten the smile, giving natural looking results in just 4-9months.

Featured in the Scottish paper’s health and beauty section Vital – the treatment focuses on the front six teeth only rather than the bite, which is usually the case with traditional orthodontics, allowing the treatment to be carried out in a shorter space of time. 

Already a hit with celebrities such as Holly Willoughby, Dr Krishnan plans to roll out the treatment across clinics in the UK and so far 60 clinics have signed up to offer C-FAST to their patients.

Dr Krishnan quotes in the article: “This type of treatment will revolutionise the way specialists like cosmetic dentist Chicago performing their practice – its kind to teeth, fast and relatively inexpensive. It will ultimately be a real game changer for UK dentistry.

“Currently the only real alternative to orthodontic treatment is veneers and while they do offer instant results, they may end up causing more damage to the existing tooth, which isn’t the case with C-FAST.”

The full article appeared in the Daily Record as was obtained as part of a sustained PR and social media campaign carried out on behalf of Lubiju by Holyrood PR.


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