Care Watchdog Celebrates Scottish PR Success As Alien Sid Hits The Headlines
Tuesday, September 1st, 2009
on behalf of Care Inspectorate
Scotland’s care watchdog, the Care Commission, has received another high profile piece of media coverage thanks to it’s innovative Meet Sid campaign.
The organisation was featured in the Fife Leader, which reported on how Sid the Alien had proved a worldwide hit with people around the globe visiting the character’s website.
Meet Sid was a concept designed to help young people in care across Scotland recognise the standards of care they are entitled to receive. Sid’s rationale was based around the fact that the standards should be understandable to everyone – even an alien landing on earth for the first time.
A range of social networking pages were created for the character, which were intended to be used by young people in Scotland. However, the character has proved an international hit – with people from the USA, Canada and Japan now following his web profiles.
Friday, February 22nd, 2019
Comments Off on High impact digital PR breathes new life into heritage town hall building
Thursday, February 21st, 2019
Comments Off on Perthshire cycling initiative makes for wheelie good charity PR
Tuesday, February 19th, 2019
Comments Off on Could this invention transform walking for the visually impaired?