AGM’s are anything but boring when done the Blackwood way

by Fraser Clarke

Friday, October 12th, 2018

Britain’s Got Talent winner’s AGM performance secures a raft of top coverage thanks to Care PR success

Care PR success achieved for Blackwood's AGM

ANNUAL General Meetings aren’t known as the most exciting and fun things to go along to.

However, leading housing and care provider Blackwood bucked that trend when it hosted its AGM at the Assembly Rooms in Edinburgh.

It has a proven track record of success when it comes to its AGMs and this year’s was no different with an ‘escape the room’ theme for over 100 customers in attendance to enjoy.

Not only that, Britain’s Got Talent winner, Lee Ridley a.k.a The Lost Voice Guy, brought the house down at the end of the day.

We knew that having such a star in town was certain to be a sure-fire hit with the media and utilised our bulging contacts book to ensure that the story was placed in all the key media titles to include messaging about Blackwood’s new customer engagement plan called ‘Making the Connection’.

Care PR success for Blackwood AGM


Our team of Care PR experts generated some incredible results;

  • Coverage in key industry titles including The Carer UK, Scottish Housing news and Third Force News
  • Local coverage in The Edinburgh Reporter
  • In total our story reached over 45,000 people 


The articles helped reinforce Blackwood as a forward thinking care provider, committed to enabling its customers to living their lives as independently as possible and putting them at the heart of everything it does.

Find out how we can turn your AGM and other stories into sure-fire media hits

We don’t just specialise in Care PR, we provide our expertise to a range of different clients in a range of sectors.

To find out what we can do for your business, phone us on 0131 561 2244 or take a few seconds to fill and submit the attached form and we’ll get straight back to you:

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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Private: Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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