Blackwood House is Home for a Host of Top Media Coverage
Friday, March 8th, 2019
on behalf of Blackwood
Care PR success helps to ensure a bumper spread of coverage for care and housing provider’s home of the future
THE Blackwood House is a truly revolutionary step forward in care which transforms the day-to-day lives of disabled people and enables them to live as independently as possible.
As a care and housing specialist who places an emphasis on making its homes as accessible as possible, Blackwood launched a working replica of the Blackwood House on December 4 at the Edinburgh Community Rehabilitation and Support Service in Longstone.
Such a momentous occasion deserved to be spread far and wide across the media and as Blackwood’s trusted Care PR advisors, we set about devising a plan to ensure this happened. Our contacts across the local, national and trade media delivered a host of top results.
- Packed media attendance on the day as Councillor Ricky Henderson officially opened the House
- STV news feature on TV, catch up and online choc-full with a host of Blackwood’s key messages
- Video feature and article on The Edinburgh Reporter
- Host of social shares across Twitter, Facebook and Instagram reaching over 25,000
- Our in-house video team produced a video on the day for Blackwood’s social channels, website and presentations
- Online and print media coverage in key titles such as Edinburgh Evening News, The National, Third Force News and many others
- A total of reach of over 700,000 people
By ensuring the great coverage, the Blackwood House launched with a bang and as many interested parties wishing to bring the technology to their council area were able to find out more about its benefits.
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