Blackwood House is Home for a Host of Top Media Coverage

Care PR success helps to ensure a bumper spread of coverage for care and housing provider’s home of the future

THE Blackwood House is a truly revolutionary step forward in care which transforms the day-to-day lives of disabled people and enables them to live as independently as possible.

As a care and housing specialist who places an emphasis on making its homes as accessible as possible, Blackwood launched a working replica of the Blackwood House on December 4 at the Edinburgh Community Rehabilitation and Support Service in Longstone.

Such a momentous occasion deserved to be spread far and wide across the media and as Blackwood’s trusted Care PR advisors, we set about devising a plan to ensure this happened. Our contacts across the local, national and trade media delivered a host of top results.

Highlights included:

Packed media attendance on the day as Councillor Ricky Henderson officially opened the House
STV news feature on TV, catch up and online choc-full with a host of Blackwood’s key messages
Video feature and article on The Edinburgh Reporter
Host of social shares across Twitter, Facebook and Instagram reaching over 25,000
Our in-house video team produced a video on the day for Blackwood’s social channels, website and presentations
Online and print media coverage in key titles such as Edinburgh Evening News, The National, Third Force News and many others
A total of reach of over 700,000 people

By ensuring the great coverage, the Blackwood House launched with a bang and as many interested parties wishing to bring the technology to their council area were able to find out more about its benefits.