Digital PR photography, social care PR graphic, Cramond Residence Oktoberfest event, Pilot beer collaboration, digital PR success

Care home Oktoberfest partnership brews up digital storm

Cramond Residence Media Coverage

Care home Oktoberfest partnership brews up digital storm

Cramond Residence Media Coverage

Beer, dancing and digital PR experts that know how to carve up a celebration to remember

Digital PR photography, social care PR graphic, Cramond Residence Oktoberfest event, Pilot beer collaboration, digital PR success

WHEN a local care home wants to give its residents the ultimate Oktoberfest experience, digital PR experts at Holyrood PR get to work.

Cramond Residence, to the north of the city, was hosting three days of Oktoberfest celebrations and the team at Holyrood PR took it that step further by pairing up with a local brewery, Pilot.

We reached out to the Leith-based brewery and coordinated with them to deliver a selection of beers to the home free of charge.

Residents got to try a rich variety of different beer profiles such as BLØND
Session IPA, Leith Lager and Vienna Pale on top of getting a lesson on the history of the festival and themed arts and crafts.

Pilot shared the concept on their Facebook and generated an abundance of heart-warming, positive likes, comments and shares. This was further amplified by Cramond Residence sharing the content.

Digital PR photography, social care PR graphic, Cramond Residence Oktoberfest event, Pilot beer collaboration, digital PR success

The results from Cramond Residence and Pilot social media include:

  • 81 likes
  • 13 comments
  • 12 shares

Some of the comments include:

“This is brilliant. Great from Pilot, greater from a care home. Much respect.”

“I bloody love this!”

“Excellent work guys”

“Amazing! Going to get me nana to try a pilot!”

https://www.facebook.com/PilotBeerUK/posts/530214291551284

The news was further shared across online and social media publications creating the following results:

The partnership with Pilot was an innovative way to provide an all-rounded experience to residents whilst further amplifying the home and brewery’s name with a local audience.

Our PR team saw an opportunity to not only provide valuable support for a local business, but to also maximise the digital reach of the Oktoberfest through sharing the news far and wide on social channels.

The Cramond x Pilot collaboration proved to be the perfect example of how a traditional PR strategy can link into a digital campaign to maximise results.

Digital PR photography, social care PR graphic, Cramond Residence Oktoberfest event, Pilot beer collaboration, digital PR success

The outcome of these efforts raised even more awareness for both Cramond Residence and Pilot while encouraging two-way communication between the brands and their online audience.

It puts Cramond Residence in front of a key audience who might be looking for a care home for themselves or a family member or friend and at the forefront of its own sector.

The campaign also highlighted the personal care and tailored activity programme that the home prides itself on.

Read the full release here.

Find out more about Cramond Residence and its facilities here https://cramondresidence.co.uk/

Could your business benefit from this kind of successful digital PR?

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