Media race to show off the latest recruit at employee-owned business thanks to consumer PR
Job done for our consumer PR team as they steered a talented teenager’s story into the media spotlight.
16-year-old Calum Winter was proud to take on a four year apprenticeship with Jerba Campervans as he followed in the footsteps of Operations Manager, and father, Alan Winter.
Our Consumer PR experts helped share the start of Calum’s exciting journey, producing fantastic results:
- Seven items of coverage across national, regional and business publications
- 355,150 opportunities to see
- Online and social media coverage across The Scotsman, Scottish Business News and Edinburgh Evening News
Our consumer PR team reached out to Calum to find out more about the apprenticeship and how he has found the experience so far. Through this interview, our PR team were able to gather some highly engaging lines that complemented the release perfectly.
From there, our team were able to determine which lines would be most appealing to the press and put out a release. Achieving coverage across national, regional and business publications.
This coverage put the company in front of a large audience, allowing them to gain potential new customers as well as placing them at the forefront of their sector.
It has also emphasised Jerba Campervans’ commitment to developing young people and offering them a chance within the industry.
Isn’t it time your business got the kind of TLC it deserves from skilled consumer PR experts?
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