New director at Jerba Campervans hits the headlines thanks to Scottish PR agency
When Jerba Campervans’ co-founder, Simon Poole, announced that the firm had completed its comprehensive search and screening process for its new Managing Director, the team at Holyrood PR were keen to write a staff profile on the new appointment.
Paul Kimberlin will be taking the wheel at Jerba, having moved back to the UK from Canada as Simon steps back into the position of Chair.
Paul’s experience and expertise have been gained from leadership roles in major construction and engineering businesses, and Simon was careful in ensuring his values held consistent with those of the company he founded with his partner, Cath in 2006.
A release was written and the new appointment grabbed the headlines in national, business and specialist press, attaining the following results:
- 646,078 opportunities to see
- 14 items of coverage
- Featured in The Scotsman (print and online), Edinburgh Reporter, Deadline News, Insider, Daily Business, Business Mondays, Edinburgh Evening News (print and online), Caravan Times and Campervan (print)
The team at Holyrood PR had written and issued a release on Simon’s intensive four-month search and were eager to sort a follow-up release with focus on the new director once the decision had been made.
After four weeks of settling into the new role, we caught up with Paul to find out some more information on his background, how his first month had been and how he got the role.
Following a Q&A session, headshots of Paul were obtained and a plan for issuing was discussed and confirmed with Jerba.
The coverage generated from the appointment announcement showcases yet another Jerba success story as the employee-owned firm, which has lots of ideas and products in the pipeline, continues on its trajectory. Paul is hoped to bring a fresh perspective as the team looks to the future.
To find out more about Jerba Campervans, visit: www.jerbacampervans.co.uk
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