East Lothian business hit big milestones in the media, as told by Scottish PR agency
Our PR experts found Jerba’s subscriber reach stretched all the way to Bangkok, and lead to many viewers appreciating the unique advice and tutorials on how best to run, fix and style a campervan.
The media were quick to pick up the story and secured some impressive coverage:
- 11 items of coverage across national, regional and business media
- 519,053 opportunities to see across online, print and social media
- Key features in The Scotsman, Business Mondays and The Edinburgh Reporter
Our Scottish PR agency started by gathering information about the YouTube channel and its content. Once we had a good understanding of what Jerba included on its channel, we reached out to Domhnall Dods, and avid subscriber and Jerba Campervan owner.
We interviewed Domhnall were able to include quotes from him explaining that Jerba’s YouTube channel is a brilliant point of reference for any campervan enthusiast, as well as highlighting the business as having stellar customer rapport.
Through carefully selected media send out, we were able to tailor the pitch to suit bespoke publications in different sectors.
This coverage enabled Jerba Campervans to be put in front of more than half a million key audience’s eyes and brings more awareness to the business to anyone who is interested in Campervans.
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