CALA’s Grand Vision for Leith Gains Approval in the Media
Thursday, January 4th, 2018
on behalf of CALA Homes
Major Moment for Edinburgh’s Waterfront benefits from positive media relations campaign
CALA Homes’ development of 388 homes plus a “start-up community” at Waterfront Plaza is set to completely transform disused land opposite Ocean Terminal – after it was given the green light recently.
Our story, announcing the unanimous approval for the site – that was initially recommended for refusal – detailed some of the huge positives that could result from the decision and in revealing the outcome scored further positive coverage.
As well as including positive quotes from influential backers, including local councillors, we were able to generate the below highlights following the great news for our client:
- Entirely positive coverage across 19 publications
- Reach of more than 200,000 readers
- Key local press coverage in the Edinburgh Evening News, Edinburgh Reporter
- Feature on Invest Edinburgh website, the inward-investment arm of the city council
- Page lead coverage in The National
- Coverage across Scotland’s most popular business and construction news sites
Our story reached a crucial audience for CALA, ensuring thousands of the capital’s residents – and the most likely buyers – are well informed.
Increasing publicity in business and trade press will also help the business with its reputation among suppliers and fellow businesses.
Looking to speak to experts in media relations?
Get in touch with our team on 0131 561 2244 or by using the form below:
Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
So how can we help?
Benefit from business videoAction!
Find out how affordable video can bring a host of benefits to your business.
Make an impact with PR photographyFind out more
Every story can be told better with pictures. Discover our affordable, high-impact photo packages.
Meet the teamOur people
Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick
If you have any comments or questions, please contact us.