CALA Homes Builds Foundations for PR Success at The Crescent

by Melissa Craib

Tuesday, July 18th, 2017

Landmark coverage for CALA Homes as it announces build partner for The Crescent at Donaldson’s

BAM Contract PR Success Coverage Montage

NEWS of the lead contractor for CALA Homes’ landmark development The Crescent at Donaldson’s has resulted in wholly positive media coverage for the renowned developer.

Following the signing of a contract worth more than £30 million, BAM Construction will deliver the main shell and core structure of The Crescent by CALA Homes, a sweeping curve of 84 glass-fronted, contemporary new residences set within one of the Scottish capital’s most iconic locations.

Since work first started at the famous site the announcement of the contractor had been highly anticipated and we ensured PR success followed.

Highlights included:

  • 83,588 opportunities to see
  • National coverage in The Times and The Scotsman
  • Key trade coverage on UK Construction Online, Build Scotland and Home Builder Online
  • The story appeared in two business newsletters – Marketing Edinburgh and Daily Business
  • Reached business-minded individuals through coverage on the Scottish Business News Network
  • Featured online on the Edinburgh Reporter website – a key regional title for Edinburgh locals
  • BAM Construction shared it extensively across its Twitter, Facebook and LinkedIn

Thanks to the versatility of the great images captured at the site the story appeared across print and online publications as well as various social media platforms.  This impressive haul of coverage shows the importance of having a good image to accompany a story.

 


Construction PR photography for CALA HomesRead our original press release on the announcement of BAM Construction being the lead contractor at The Crescent



PR Photography at The Cresenct at Donaldson's College in Edinburgh, ScotlandDespite being a construction site, our photographer manager to capture great images of the new development which has been used across all the coverage. Check them out here


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