Cala Homes builds up an impressive haul of headlines, with help from Property PR experts
AWARD wins are a great sign of the health and confidence of successful businesses – so we were thrilled when our client CALA Homes collected a major accolade that Housebuilder Awards 2016 in London.
The Scottish-headquartered firm was named Medium Housebuilder of the Year at the event, on of the defining dates in the property development calendar.
We made sure that news of the win reached the widest possible audience, including house hunters, business leaders and the movers and shakers in the construction sector.
Our interesting and informative media release about the win (read the original releases here) put it in the most engaging terms ato attract nationwide coverage. Highlights included:
- 7 items of coverage in print and online.
- Features in the Edinburgh Evening News and Daily Express.
- Online coverage including: SBNN, Building Construction Design, HBD Online and Project Scotland.
- Reached an audience of at least 100,000 – and likely far more
By achieving this coverage in national and regional news titles, as well as extensive coverage online, we were able to reach a large audience – and also just the right audience, reinforcing the firm’s hard earned reputation as the
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