Roslin Homes Decode the Secret to Property PR

by Chris Fairbairn

Thursday, August 10th, 2017

New development near the famous Rosslyn chapel gets a warm welcome from the property press

CALA Homes Chapel Lawns Property PR

A NEW upmarket development in a historic and famous Midlothian village has the foundations for success following a positive welcome from some of Scotland’s top property writers.
Work at CALA Homes’ Chapel Lawns development is now firmly underway, with an on-site sales office opening in early August.

Our feature brought the new homes to the attention to key publications, highlights included:

  • A page lead feature in The Herald’s Scotland Homes pull-out along with a picture article in The Scotsman’s Real Homes supplement.
  • Coverage in The Daily Express, reaching readers throughout Scotland who may be interested in relocating to the quiet village
  • An all-important feature in the regional paper, The Midlothian Advertiser, with local househunters forming a key part of the target market.
  • Total coverage reaching an estimated 95,580 readers

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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