A Room with a View is the Key to Unlocking Excellent Coverage for CALA Homes

by Cat Timoney

Thursday, July 20th, 2017

CALA’s properties that prioritise panoramics went down a treat – delivering a Scottish PR success

Coverage on CALA Homes Properties: Communications by Scottish PR agency, Holyrood PRWHEN it comes to properties, no one quite builds them like CALA Homes. Each development provides homes that are located in sought after locations and finished to immaculate standards.

Its newest developments – Craigpark at Ratho, Liberton Grange and Law Gardens in North Berwick all have something a little extra special to them in making the most of some of the East of Scotland’s most iconic landmarks.

It was our view that these homes were too good not to share, so we proceeded to group together these developments within a ‘ready-made’ theme – which caught the imagination of the press.

Highlights included:

  • An impressive 258,540 opportunities to see
  • Coverage across key Sunday papers – The Sunday Times and The Sunday Mail to reach a wide audience of engaged readers
  • Major features in respected property sections of both The Scotsman and The Herald, straight to CALA Homes target market, primarily within the central belt

Take a look at the original press release that boasts some of the best views in Edinburgh at CALA’s new Craigpark, Liberton Grange and Law Gardens developments

Gaining coverage across four of the most widely read national publications like this is a great way to spread the word of CALA Homes’ latest developments with thousands of Scotland’s newspaper readers.

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Private: Cat Timoney

Cat Timoney launched her career as a communications professional with award-winning public relations agency, Holyrood PR in Scotland. She works from the offices of Holyrood PR in Edinburgh

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